The “I Hate Selling” Book: Business-Building Advice
The “I Hate Selling” Book: Business-Building Advice
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Author: Allan S. Boress
Condition: Good. minor highlighting and wear on cover
Paperback
The “I Hate Selling” Book is a practical and approachable business book designed for professionals who want to grow their business without relying on traditional hard-sell tactics. Written by Allan S. Boress, CPA, CFE, this guide provides step-by-step strategies for consultants, attorneys, accountants, engineers, architects and other professionals who may feel uncomfortable with sales and marketing.
Written in an informal and easy-to-follow style, the book focuses on increasing confidence, building awareness and developing practical business-generation skills. Rather than aggressive selling techniques, Boress offers realistic solutions, common selling scenarios and actionable recommendations that professionals can immediately put into practice.
Praised by readers and industry professionals alike, the book covers the full selling process—from networking and client development to telephone skills and presentation techniques. Its straightforward approach makes it particularly useful for those who want to attract new business while remaining authentic and comfortable in their professional interactions.
Whether you are building a practice, expanding a client base or improving business development skills, The “I Hate Selling” Book offers practical guidance to help professionals market themselves more effectively and confidently.
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