Robert T. Moran's Cultural Guide to Doing Business in Europe

Author: Robert T Man and Michael Johnson 

Condition: Good 

Paperback 

Forging business links with new trading partners is hazardous enough in any country, but when dealing with unfamiliar cultural traditions potential problems abound. This business book analyses each of the European countries and follows the formulae with new chapters on Ukraine, Russia and the Eastern European countries. 

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